Is Organic Search Enough?
One topic that continues to capture the attention of both in-house search engine marketers and those at agencies is whether organic rankings can replace paid placement rankings. Weaning oneself from PPC search listings when top organic listings have been achieved seems like a no-brainer. However, today I’ll illustrate how pulling PPC ads after achieving high organic position may, in fact, be a very bad idea.
From: http://www.clickz.com/showPage.html?page=3628990
