PPE (Pay Per Election)
Source: http://www.clickz.com/3629705
The numbers may not be final, and the race is far from over, but early reports are that Barack Obama’s campaign is spending a small fortune on Google CPC ads (or PPE — that’s Pay Per Election — a term coined by a very smart colleague)
I can only image what it would be like to manage that kind of campaign. I mean, I’ve been around large CPC campaigns, but not $3-Mill in four months!
It’s too bad I’m in Canada, because I can’t see all the ads he’s running.
